If you are considering the development of a custom mobile app for your business, but are unsure about whether it will benefit you, consider the following statistics:

Why Your Business Should Engage Customers Through a Mobile App

  • More than 33 million US customers already engage in shopping-related activites on their mobile devices
  • 2.3 million of these customers have made a purchase on their device
  • By 2015, 81% of US cell users will have smartphones
  • By 2014, mobile devices will overtake desktop computers in Internet usage

Investing In a Mobile App Can Increase Revenue

According to a May 2012 ABI Research survey of US consumers, respondents who said they had downloaded a retailer-branded app said…

  • 45.8% Visited the site more often
  • 40.4% Bought more of the store's products and services
  • 35.8% Told a friend about their shopping experience
  • 30.8% Encouraged friends to visit the store

Mobile Apps Have Daily Users

  • Of those who have downloaded apps, nearly 2 out of 3 say they use their apps daily, and 1 in 4 use their apps for more than 30 minutes per day
  • Between 2010 and 2011 there was a 91% increase in time users spent on apps
  • The average smartphone user currently has about 41 apps installed on their device. That is up from 28% from the previous year!

Why Your Business Needs to Invest In an App

  • 29% of mobile users are open to scanning a mobile tag to get coupons
  • More than 25 billion (with a "B"!) apps have been downloaded from the Apple Store
  • In 2102, the average smartphone user that uses apps vs. getting on a computer to access the web is up 81% from 73% in 2011

Mobile App Users Spend More Time on an App and Mobile Website than a Desktop Computer

  • By 2015 mobile app development projects will outnumber native PC projects by 4-to-1
  • Mobile app users spend 94 minutes, and mobile website users spend 72 minutes per day online
  • Mobile app users are more engaged, on average they have 2.4 times more impressions than mobile web users

3 Reasons Why Your Business Needs a Mobile App

  • 65% of users surveyed said they used their mobile device to find a business to make an in-store purchase
  • 74% of online retailers have already developed, or are developing, a mobile strategy
  • 19% of merchants say they will invest $100,000 or more on a mobile strategy this year

Consumers Are More Likely to Make a Purchase if You Have an App

  • 41% of smartphone owners have made a purchase from their mobile device
  • By 2015, it is predeicted that mobile shopping will account for $163 Billion in sales worldwide, 12% of global eCommerce turnover
  • Consumers are 51% more likely to purchase from retailers which have mobile-specific websites
  • 79% of smartphone users found it useful to download mobile coupons to their phones

Mobile User Trends Continue to Increase

  • 127.6 million mobile users in the US and 108 million users in Europe consumed mobile media through their mobile devices in 2011, representing a 30% increase over 2010
  • 64% of mobile device time is spent on apps
  • Mobile Device User Usage:
    • 48% Videos
    • 68% Apps
    • 77% Searching
    • 81% Web Browsing

Your Customers Use Smartphones A Lot!

  • 72% of smartphone and mobile device owners use their devices while consuming other mead, a third of those while watching TV
  • 93% of smartphone and mobile device owners use their devices while at home
  • 81% browse the Internet, 68% use apps, and 41% watch videos on their mobile device